OTC 2011: Yes, roughnecks do tweet


Phil McNabb of Oceaneering International shows off the WASP Atmospheric Diving System during the Offshore Technology Conference at Reliant Center in 2002. (Melissa Phillip/Chronicle)

April 29, 2011 at 7:18 am
by Tom Fowler

The Offshore Technology Conference is a showcase for all the brute force and technical finesse the energy industry has to offer, a place to highlight how mind meets muscle 20,000 feet beneath the surface of the ocean.

It’s also a place find folks up to their elbows in social media. Facebook and Twitter didn’t use to be part of the massive trade show, but that’s changed.

OTC has had a Twitter account at least since 2009 , shortly after what may have been an Exxon Mobil employee decided to single-handedly pull the oil giant into the Twitter-sphere.

Today, the energy industry using social media is old news, with companies like Chesapeake Energy, Chevron and Shell leading the way  (yes, Exxon is in the house too).

Since early this week the #OTCHouston hashtag on Twitter has become steadily more busy as vendors set up their booths at the Reliant Center. OTCHouston’s Facebook page has also been seeing steady traffic, answering questions from potential job applicants and students.

Three of us from the Houston Chronicle/FuelFix.com team will be at OTC all four days next week, posting stories throughout the day and tweeting using the #OTCHouston hashtag – so please follow our coverage and share any feedback/suggestions you may have along the way.

As with CERAWeek, we may even try a little contest for any dedicated followers of our work (no promises yet) so stay tuned and stay in touch.

Visit FuelFix this week for the latest news from OTC. You can also like our page on Facebook or follow @FuelFixBlog on Twitter. Look for updates from reporters @houstonfowler and @jendlouhyhc under the #OTCHouston hashtag.

Original Article

Posted on April 29, 2011, in Gulf of Mexico, Oil & Gas - offshore, United States and tagged , , , , . Bookmark the permalink. Comments Off on OTC 2011: Yes, roughnecks do tweet.

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